Monday, July 15, 2013

News from Just Darling!

Firstly...I think it's only fair to apologize for being so awfully quiet on the blog for the last few weeks. You are probably wondering if I'm still alive and kicking. Well- Just Darling has been working on some new projects recently and I think it's about time we let you in on what's happening. We are very, very excited (like super excited) to announce that Just Darling will be a Johannesburg Stockist of Annie Sloan's Chalk Paint™.

Having already gained huge success in Europe, The USA, Canada and Australia, the Chalk Paint™ craze has now officially hit South African shores and the response has already been overwhelming! Just Darling attended the official press launch in Johannesburg last week as well as our Stockist Training Workshop. We are so excited to be able to share this product with you and offer hands-on workshops where you can learn the techniques for yourselves. For all decorators and DIY enthusiasts- Chalk Paint™ is going to change your world.

So what is Chalk Paint™ and who is Annie Sloan?

Annie Sloan developed her now famous decorative paint, Chalk Paint, over 20 years ago to answer the need she had for a versatile paint that would have many uses from acting like limewash to looking like old painted furniture. She called it Chalk Paint because of its beautiful velvety, matt finish. Annie Sloan is known across the globe as a top-selling author of over 20 books, selling over 2 million copies, an artist, a colour and decorative paint expert and most of all a paint pioneer. “I am absolutely delighted to launch Chalk Paint™ in South Africa as part of our worldwide roll out. South Africa is definitely on the map with trend setting ideas, wonderful history and a great lifestyle. I hope that home decor and interior design lovers will love my paint as much as I do! I look forward to meeting and working with some of them when I visit South Africa in early 2014”, says Annie Sloan.
Chalk Paint is very easy to work with. It very rarely requires any preparation, such as sanding or priming, and can be used indoors or outside and on just about any surface - from wood to metal and matt plastic to terracotta. It is specifically designed for furniture, but can also be used on walls and floors.  The flexibility and user friendliness of this paint, allows the user to work in an independent, intuitive and creative way.. It's easy, fun and makes amazing results accessible to everyone.

With a colour palette inspired by 18th and 20th Century decor and design, the colours can easily mixed together to extend the range. Chalk Paint is eco-friendly too! The paint is water based. It contains no lead, extremely low VOCs (Volatile Organic Compounds) and is odour free. It's safe for use in nurseries and on children's toys.

According to Sloan, her brand has been built on a burning desire to educate people about art and design first and foremost. Sloan is a leader in the global painted furniture revolution. Sloan has always supported small business wherever possible and has carefully selected over 600 independent stockists and niche d├ęcor stores around the world to be stockists of Chalk Paint™ and the supporting products. 

Watch this space for the launch date of the Just Darling Creative Workshop and to book your workshop spot.

Chalk Paint costs R250 per litre tin.
Soft Wax – Clear & Dark costs R140 per 500ml